Monday, August 2, 2010

Indra Nooyi-Cut Out For Business!


Indra K. Nooyi is the president and chief financial officer of PepsiCo. Best known for its Pepsi soft drinks, the international powerhouse that Nooyi oversees is actually one of the world's largest snack-food companies. It makes and sells dozens of other products, including Doritos-brand chips, the Tropicana juice line, and Quaker Oats cereals. Nooyi is one of the top female executives in the United States, and is also believed to be the highest-ranking woman of Indian heritage in corporate America.Indra is the best example of business and women.Because she has been one of the women in business international.


Nooyi was born in Madras, India, in 1955, and was a bit of a rule breaker in her conservative, middle-class world as she grew up. In an era in India where it was considered unseemly for young women to exert themselves, she joined an all-girls' cricket team. She even played guitar in an all-female rock band while studying at Madras Christian College. After earning her undergraduate degree in chemistry, physics, and math, she went on to enroll in the Indian Institute of Management in Calcutta. At the time, it was one of just two schools in the country that offered a master's in business administration degree, or M.B.A.Indra has set a trend for Indian women and business.She entered the field as business executive then rose to the CEO'S position.

Nooyi's first job after earning her degree was with Tootal, a British textile company. It had had been founded in Manchester, England, in 1799, but had extensive holdings in India. After that, Nooyi was hired as a brand manager at the Bombay offices of Johnson & Johnson, the personal-care products maker. She was given the Stayfree account, which might have proved a major challenge for even an experienced marketing executive. The line had just been introduced on the market in India, and struggled to create an identity with its target customers. "It was a fascinating experience because you couldn't advertise personal protection in India," she recalled in an interview with the Financial Times 's Sarah Murray.

Nooyi began to feel that perhaps she was underprepared for the business world. Determined to study in the United States, she applied to and was accepted by Yale University's Graduate School of Management in New Haven, Connecticut. Much to her surprise, her parents agreed to let her move to America. The year was 1978. "It was unheard of for a good, conservative, south Indian Brahmin girl to do this," she explained to Murray in the Financial Times. "It would make her an absolutely unmarriageable commodity after that."

"Behind my cool logic lies a very emotional person."I would love to write about this small statured and fiery business woman.Hence I'll continue in the next post.

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