Tuesday, September 28, 2010

Wendi Murdoch – Queen of News Corporation Empire!

Women in business world are standing on their strong foothold. Rupert Murdoch and Wendi Deng were married on June 25, 1999. Wendi, a tall Chinese woman, quit the post to marry Rupert Murdoch a mogul of news agency and multimedia person.Wendi is confined to home only; though she doesn’t have any position officially she has a tremendous influence over NewsCorporation. On her advice, the company started partnership with cable companies in China.Murdoch, a hard core businessman, named his son Lachlan as CEO and second son James as chief executive of Star TV and has carved out Asia and the internet. Anna Mann, also has been connected to the company. Gradually Deng is becoming prominent in the family business. Business and women have a long cherished relationship.

Deng is a daughter of a factory director in China Deng came to US and mastered English, along with business school degree. Having left China as a teenager, Deng is now returning in grand style, as the wife and adviser of a global media baron. Wendi is an amalgamation of two cultures, she wants to grow business out if it. She is moving with perfect strategic steps. So Wendi is always victorious. Murdoch had to do all sorts of acrobats to set up business in China. Right from establishing rapport, trustworthiness etc  to do business. She accompanies Murdoch on his worldwide jaunts and stayed at his side when he received prostate cancer treatment last summer. Wendi Murdoch has become a diplomat on behalf of Newscorporation in China. Wendi did not seek business for women! She helped in expanding the empire.

Nowadays Wendi accompanies her husband stepson James in NewsCorp business meetings. She sometimes acts a trouble shooter indeed! The meeting got off to an uncomfortable start, at least partly because of the language barrier between the Murdoch men and their host, according to a participant. But Deng used her bilingual fluency to put everyone at ease. Wendi Murdoch stays with her husband in Manhattan. Deng was a relatively junior when she took an active role in planning Star TV’s activities in Hong Kong and China, according to former NewsCorp colleagues. She helped build distribution in China for its Channel V music channel, for example, and explored interactive TV opportunities for the company’s News Digital Systems arm. Wendi is an example of women in business world.


1 comment:

  1. While I enjoy reading this article and learning more about Wendi Murdoch, we still live in a male-centric world. I believe the situation for leading career women is getting worse and there is a lot more we can all do to change the status quo. We all need to keep on communicating effectively about issues preventing women achieve higher levels of success to overcome this obstacle.
    Interested in my latest blog: http://myblog.allthingsdigitalmarketing.com/2011/08/why-are-corporate-blogs-by-women-not.html

    ReplyDelete