Thursday, June 3, 2010

Astonishing Anita Roddick!


Most of you are using her products and have fallen in love with cosmetic products.Yes it is Anita Roaddick the funder of Body Shop,world famous retailor of cosmetics and cosmetic related products. Anita not only expanded her empire but also saw that her values are also spread equally fast.

Anita was born in Littlehampton,England and attached to the cafe where her parents worked.She admits ,she got the intense work ethic fron this place. In1962 she got a scholarship to go and study in Israel.There also she was hyperactive and naughty.She was a drop out. She managed doing sveral jobs ,saved money and travelled a lot.She visited Australia and South Africa.Anita got married with Gordon Roddick in 1971.They earned through restaurant.While her husband went away,Anita opened her first shop.She made cosmetics in her garage.Today Body shop has 1980 stores across the world.In 2006 ,Body shop became an independently managed susidiary of LO,real group.

Beautifully she explains and lauhghs on getting invited to give a speech at Harvard and Yale.She says"How do you teach an obsession? Because it is an obsession that drives the enterpreneur's commitment to a vision of some thing new" How true it is!

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