Debbi Fields-A Torch Bearer

Mrs. Fields wanted to open a chocolate chip cookie bakeshop and store. On August 16, 1977, Mrs. Fields Chocolate Chippery opened its doors to the public in Palo Alto, California. Twenty-plus years later, Debbi Fields' role had expanded from managing one shop to supervising operations, brand name management, public relations and product development of her company's 600+ company-owned and franchise stores in the United States and 10 foreign nations.

Debbi Fields' personal values guide her role as a businesswoman. Her philosophy of excellence, stated in her motto of "Good Enough Never Is," is mirrored in a company that has earned a reputation for providing the best in product quality and superior customer service. She attributes her greatest success to her ability to relate to her customers and earn their lifelong loyalty.

With expansion on the horizon in 1989, Mrs. Fields, Inc. was among the first companies to take advantage of dramatic computer technology advancements. Debbi Fields led her company into the computer age, streamlining operations and production schedules with a state-of-the-art computer system. Her program is used as a model for business efficiency at Harvard Business School. It remains an example of successful application of technology in business management.

Debbi Fields' business accomplishments and capabilities reach far beyond managing Mrs. Fields, Inc. Today, she sits on the boards of Outback Steakhouse, WKNO (a public radio and TV station), and The Orpheum Theater. She is in the process of co-authoring a book called “Service Entropy”.

She is the author of two cookbooks published by Time-Life. The first, 100 Recipes from the Kitchen of Debbi Fields has sold more than 1.8 million copies and was the first cookbook to top The New York Times bestseller list. The second, I Love Chocolate cookbook, published in 1994, has enjoyed tremendous success as well, posting sales of over half a million copies. She hosted Great American Desserts, a weekly program that aired nationally, on public television and is also the name of her third and newest book, Debbi Fields Great American Desserts, published by Simon and Schuster.

Debbi is the mother of Jessica (23), Jenessa (21), Jennifer (19), Ashley (14), and McKenzie (11). She resides in Memphis, Tennessee with her husband and family.